Almost 3 million French people have stated their intention to buy a tablet PC within the next 12 months, 84% of Internet users watch videos online, almost 6 million French homes should have web-TV by 2012 and 43% of news is broadcasted by social networks.
These are just a few examples of the powerful changes in consumer habits under way: on-line services are generalizing, access to the internet is multiplying as are types of access, TV over IP is now mainstream and bundled channel offers are multiplying.
We help our customers navigate the changing waters of the media industry: Which business model is best adapted? Which offers to develop first? What are the technical solutions to operate all of these services?
We work with our customers during both the analysis phase:
- opportunity study
- strategic framework
and the implementation phase:
- programme management
- technical architecture
For a media operator
Opportunity study, business plan, framework, program / project monitoring and launch of a catch-up offer
Customer benefit: effective launch
For a convergent operator
Opportunity analysis and European roll-out of a social network offer.
Customer benefit: effective launch in France and roll-out for 4 countries in Europe
For a media company
Audit and recommendations for improving on-line assistance for their premium customer video portal
Customer benefit: churn rate reduced by 10 points to M+3 after implementing the action plan